At A Glance
Noteworthy Characteristics
- Provides detailed information on flavor, packaging, ingredient trends, health claims, and forecasting for newly introduced food products.
- Contains three-dimensional images of packaging for all new product launches.
- May be used to analyze product launch trends by company or brand and to monitor the retail success of newly launched products because of its access to sales data through SymphonyIRI Group’s Total Store Advantage.
Website
http://www.gnpd.com/sinatra/gnpd/frontpage/
Purpose
To collect data about new food and beverage product launches in the United States and the world.
Target Population
The database contains information on products from 49 countries, including the United States.
Conducted
Began in 1998. Conducted monthly.
Sponsor
Mintel Group Ltd.
Sampling
Sample Design
Database, not a survey.
Sample Size
These data are not sampled. Approximately 20,000 new products are analyzed every month.
Key Variables
Diet-Related
| Name | Methods of Assessment |
|---|---|
| Individual product sales data | Measured |
| Category, flavor, health claim, or company sales data | Analyses of product packaging |
| 3D packaging images | Photograhy |
| Packaging dimensions, materials, and features (health claims) | Measured |
| Product ingredients | Analyses of product packaging |
Geocode/Linkage
| Name | Methods of Assessment |
|---|---|
| Region | N/A |
Data Access and Cost
Data Availability
To obtain data, contact Mintel Group Ltd.
Cost
Fee based
Geocode/Linkage
Geocode Variable(s)
Region.
Existing Linkages
Product data have been linked to sales through SymphonyIRI Group data.
Selected Publications
Ng, Shu Wen, Barry M. Popkin. Monitoring food and nutrients sold and consumed in the United States: Dynamics and challenges. Journal of the Academy of Nutrition and Dietetics. 2012;112(1):41-45.
Van Camp DJ, Hooker NH, Jordan Lin C-T. Changes in fat contents of U.S. snack foods in response to mandatory trans fat labeling. Public Health Nutrition. 2012;15(6):1130-1137.
Van Camp DJ, Hooker NH, Souza-Monteiro DM. Adoption of voluntary front of package nutrition schemes in UK food innovations. British Food Journal. 2010;112(6):580-591.
Resources
Global New Products Database™ Tools: http://www.gnpd.com/sinatra/gnpd/info/id=m_tools
How the Global New Products Database™ Can be Used: http://www.gnpd.com/sinatra/gnpd/info/id=m_how_can_i_use_gnpd
