At A Glance
Noteworthy Characteristics
- Can conduct online searches to the community level. For example, allows rapid identification of all supermarkets within a specific zip code.
- Extensive geocoding.
- Database of marketing data on households and businesses.
- Provides number of specific types of businesses in an area, including supermarkets and fast food restaurants.
- Searches can be done based on Standard Industry Classification (SIC) or North American Industry classification System (NAICS) codes and by outlet name.
Website
Purpose
To collect data about types of businesses in a community in the United States (U.S.).
Target Population
Businesses and consumers in the U.S. and Canada.
Conducted
Began in 1972. Ongoing.
Sponsor
InfoUSA, an Infogroup Company
Sampling
Sample Design
Cross-sectional survey.
Learn more about data collection methods.
Sample Size
Approximately 15 million businesses and 260 million consumers in 2013. Data gathering does not involve sampling. More than 40 million phone calls are made by research team annually to verify accuracy of data.
Key Variables
Demographic
| Name | Methods of Assessment |
|---|---|
| Estimated household income | Review of public records, phone directories, and other sources |
| Home ownership | Review of public records, phone directories, and other sources |
| Marital status | Review of public records, phone directories, and other sources |
| Number and ages of adults and children in household | Review of public records, phone directories, and other sources |
| Race/ethnicity | Review of public records, phone directories, and other sources |
| Sex | Review of public records, phone directories, and other sources |
Geocode/Linkage
| Name | Methods of Assessment |
|---|---|
| Address, latitude and longitude, neighborhood/localized community, zip code, area code, mail carrier route, city, metro area, county, state | N/A |
Other
| Name | Methods of Assessment |
|---|---|
| Business type and name | Review of public records, phone directories, and other sources |
| Housing type | Review of public records, phone directories, and other sources |
| Home value | Review of public records, phone directories, and other sources |
Data Access and Cost
Data Availability
Purchase data from Infogroup.
Cost
Fee-based. Order specialty lists (user-defined criteria) for a fee.
Geocode/Linkage
Geocode Variable(s)
Address, latitude and longitude, neighborhood/localized community, zip code, area code, mail carrier route, city, metro area, county, state.
Existing Linkages
None noted.
Special Note(s)
InfoUSA.com records have 8-digit Standard Industry Classification (SIC) codes and 6-digit North American Industry classification System (NAICS) codes. Learn more.
Selected Publications
General
Liese AD, Colabianchi N, Lamichhane AP, Barnes TL, Hibbert JD, Porter DE, Nichols MD, Lawson AB. Validation of 3 food outlet databases: completeness and geospatial accuracy in rural and urban food environments. American Journal of Epidemiology 2010;172(11):1324-33.
Diet-Related
Sturm R. Disparities in the food environment surrounding U.S. middle and high schools. Public Health 2008;122(7):681-690.
Physical Activity-Related
Boer R, Zheng Y, Overton A, Ridgeway GK, Cohen DA. Neighborhood design and walking trips in ten U.S. metropolitan areas. American Journal of Preventive Medicine 2007;32(4):298-304.
