At A Glance
Noteworthy Characteristics
- Provides research on consumer behavior for the United States as well as for international locations.
- International research includes surveys on consumer grocery shopping behavior.
- Provides data on viewing behavior of television audiences.
- Provides online media measurement and analyzes online consumer behavior.
- Offers syndicated and custom research.
Website
Purpose
To collect data about consumer behavior (product usage and attitudes), media usage, and behavior.
The Kantar Media North America family of companies includes Kantar Media Intelligence, CMAG, Marx, Kantar Media Audiences, Compete, Cymfony, SRDS, Professional Health, and MARS.
Kantar Media conducts ongoing advertising, media measurement, and consumer behavior studies through traditional, social, and digital media monitoring.
Target Population
Individual consumers and households.
Conducted
Some data collection began in the 1930s. Conducted on an ongoing basis. Most recent year conducted was 2012.
Sponsor
Kantar Media
Special Note(s)
Contact:
Diane Laura
Kantar Media
Phone: +1 (212) 991-6192
Email: diane.laura@kantarmedia.com
Sampling
Sample Design
Sample design varies according to the approach and goals of each service offered and may not be applicable to all services.
Sample Size
Not noted.
Key Variables
Demographic
| Name | Methods of Assessment |
|---|---|
| Age | Multiple |
| Race/ethnicity | Multiple |
| Sex | Multiple |
Diet-Related
| Name | Methods of Assessment |
|---|---|
| Digital coupon viewing for specific grocery items (e.g., cereals) | Tracking of 100+ network, retailer and brand websites |
| Viewing of different diet/nutrition web sites | Online panel measurement; monitoring of consumer conversations across blogs, discussion boards, consumer review sites, social networks, Twitter, and other online forums |
Physical Activity-Related
| Name | Methods of Assessment |
|---|---|
| Time spent viewing television | Return Path Data collection from DIRECTV (nationally) or local cable service provider (Los Angeles) |
Other
| Name | Methods of Assessment |
|---|---|
| Advertising activity across all forms of media (including Internet and print) | Electronic tracking tool |
| Disease conditions (including various treatment options) | Varies |
| Drug brand usage for prescription and over-the-counter remedies | Varies |
| Psychographic, attitudinal, and behavioral information concerning pharmaceuticals and healthcare | Varies |
| Online searches for specific medical conditions | Electronic tracking tool |
Data Access and Cost
Data Availability
Obtain data from Kantar Media business units.
Cost
Fee-based.
Special Note(s)
Kantar Media is a commercial firm that sells its data.
Geocode/Linkage
Geocode Variable(s)
None noted.
Existing Linkages
None noted.
Selected Publications
Resources
None noted.
